Our Favourite Place To Play In The City Of Tribes!

Galway’s West End is the thriving counter-culture part of Galway - if its left of centre, off the beaten track - a little bit weird… then its there!

The logo design originated from an idea we had inspirations gang signs, (don’t worry - you couldn’t be in a safer place - its the city of ‘tribes’, not ‘gangs’!), and the criss crossing of the ‘W’ and the ‘E’.

The Logo evolved into a merging of both letters and then we came up with a whole marketing theme/strategy based on the ‘W’ and ‘E’ - The ‘WE campaign…’

The West End is a lot of different things to a lot of different people so the “We are...” theme suited perfectly.

In addition we developed a custom hand drawn font, a simple brand book and a massive mural-map of this tiny little slice of Irish heaven.

We have included here some ideas here that didn’t make the cut but feel its important to show the process