Why Should I Use Pay-Per-Click And Paid Search Advertising?
Laser target your ideal audience with Paid Google and search ads - reap the rewards instantlyPay-per-click (PPC) or paid search advertising can be a cost effective way to drive traffic to your website. The benefits can be huge...
Fast Results
Your advertising efforts should focus on acquiring customers who are searching for what you offer. You will need to invest in Google and Bing Ads to reach your target audiences, which can vary in cost depending on your budget and the target market you are trying to reach. The results of your PPC campaign will be apparent almost immediately - the spend is almost always worth it.
46% of the total clicks in search engines go to the top three paid advertising positions.
Organic SEO (Search Engine Optimisation) strategies might take months to produce a noticeable difference.
Cost Effective
Another advantage of pay-per-click advertising is that it can be very cost effective. Since you're only charged when someone visits your website, it might be a good value for money. You also have complete control over how much you spend and how often you update your ads.
Targeted Online Advertising
You can also laser target your ads by demographic characteristics such as location, language, gender, buying habits, device or many other parameters. For example, you can target ads to people who are living in a certain area, in a particular age bracket or who are using a particular type of device. This makes your advertising efforts thousands of times more effective and efficient than traditional print/radio/tv advertising.
Measurable Effect
One of the fantastic advantages of pay-per-click advertising is that it is very measurable. You can precisely calculate your return on investment (ROI) for each campaign using a variety of metrics and software to measure those metrics. Then make changes to improve your results - its a cycle that never ends, (and yields great returns), if applied correctly.
Customisable To your Needs
Another advantage of pay-per-click advertising is that it can be customised to suit your specific needs. You can adjust your budget, choose the keywords you want to target, and specify the demographics you would like to reach. This makes it a very flexible way to advertise your business.
