Create Optimised Web Content in 4 easy steps
Break your job into bitesize pieces - always a winning solutiona gentle Introduction to blogging
Good website content is not only keyword-rich, but also well-written and easy to read. It should be free of spelling and grammatical errors, and provide value to the reader. If your content is poorly written or difficult to understand, visitors are likely to click away from your site and look elsewhere.
A word to the wise - blogging is always a good idea but be sure to set up a schedule you can stick to - you don’t have to post every day just keep it regular and always ensure its quality content that is useful for your potential customers.
Now, those 4 simple steps…
1. Do your research
2. Plan and write your content
3. Edit and proofread your work
4. Publish
Do your keyword research
You can't just start writing without doing any keyword research first. You need to know what people are actually searching for online, and then write content that is optimised for those keywords. There are a number of different keyword research tools available, such as the Google Keyword Planner and Moz Keyword Explorer.
Plan and write your content
Once you've done your keyword research, it's time to start writing your content. Make sure that each piece of content is well-planned and well-written. If you're not a great writer, consider hiring a copywriter or content writer to help you create high-quality content.
Edit and proofread your work
After you've written your content, it's important to edit and proofread it before publishing. This will ensure that there are no errors or typos in your work. If possible, have someone else read your content and give you feedback.
Publish your optimised content
Once you're happy with your content, it's time to publish it on your website. Make sure to post new content regularly to keep your site fresh and up-to-date. If you have a blog, consider writing new blog posts at least once a week.
Conclusion
Not only will these steps help to improve the user experience, but they will also help to boost your search engine rankings. If your content is difficult to read or full of errors, visitors are likely to click away from your site and go to a competitor. On the other hand, if your content is well written and easy to read, visitors are more likely to stay on your site and continue reading. This will help to improve your bounce rate and can even lead to more sales or enquiries.
